One of the most unique restaurants in the industry is Chik-fil-a. Chik-fil-a was started in 1946 by Truett Cathy in Georgia. The Dwarf Grill, as it was known then, was credited with inventing the boneless chicken sandwich. Chik-fil-a has a simple menu that is unique from most fast food places. Not only is there only chicken products (no beef anywhere) but there are also waffle fries. Even the deserts like cheesecake and peach milkshakes separate them from other restaurants. They steer away from the traditional approach of quick food service.
Chik-fil-a still remains privately owned and the morals and values of the owner are still present. The employees are friendly and seem to care and have more enthusiasm than other fast food workers. Also chik-fil-a is closed on Sundays always due to the owners belief that no one should work on Sundays. There are several standalone chik-fil-a’s but they are usually found in malls and other food courts because they are a quick-service restaurant. This means that chik-fil-a’s can be found in hospitals, airports, college campuses, malls, streets, and pretty much anywhere food can be obtained. Chik-fil-a is truly one of a kind in several aspects of the food industry.
http://www.chick-fil-a.com/?#facts
http://www.chick-fil-a.com/?#facts
Seems like Truett Cathy had a really successful visionvas the boneless chicken sandwich is everywhere today. I think that is is great that she had such a modest outlook on her franchise and stuck to her beliefs but it might have stood in the way o an even greater expansion. Only haven chicken on the menu could also affect the demand for chick-fil-a since alotbof people want to feel free to have the choice between chicken and beef. Yet, she is an example of an entrepreneur with a clear vision and mission.
ReplyDeleteMohammed