Thursday, September 9, 2010

Teen Resorts- Kyle Davis

Recently, hotels and resorts have been making the increased effort to accomodate to the teenage guests. Usually hotels focus the adult comfort and will also do things for kids but teenagers are usually neglected by resorts. Hotels are creating various things like activities, lounges and event to keep teenagers entertained and happy. The problem with making a good teenage experience is the consumer. Teenagers needs and demands are not only unpredictable but hard to accommodate. The Atlantis resort did a focus group with 50 teenagers and they said that they wanted beds in the teenage club similar to those seen in more adult clubs. Beds in a teen club is way too inappropriate. Teenagers want to be adults but are still children and resorts approach how they want to appeal to teenagers differently.

Bored teenagers have a tendency to wander and loiter in areas such as the lobby or hallways formulating ideas for entertainment that may disturb the guests. Children in families eventually grow up and the DIsney resort that used to be an amazing time may not work when taking a 14 and 16 year old on vacation. Teenagers do not want to feel forced to be a child and would prefer a more independent and adult like experience during their vacations. Parents can also appreciate a break from their children and the goal of a vacation is to be happy and relaxed. Children usually do not have a large voice in the decision of a vacation but teenagers, being as demanding and picky as they are, have a more influential voice and they will prefer the resort with teen activities. This is smart for attracting families of many demographic to accommodate to many demographics. A resort that accommodates the entire family is a big factor that may cause a family to choose one hotel over the other.

http://online.wsj.com/article/SB10001424052748703940904575395011201052130.html?mod=relevancy

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