Thursday, September 23, 2010

Five Guys-Kyle Davis

Many people know that five guys has a delicious burger but a lot more people have become aware of this recently.The first five guys opened in 1986 but it was a local place that only people in the DC, maryland and virginia area knew about. In 2003, five guys sold out of franchise territory and began opening restaurants up nationwide. Since then five guys has quickly gone up in popularity and received best burger awards in several cities. According to a survey done by market force, when looking at people's favorite restaurant based on the amount of them, Five guys is the winner. Five guys received the highest score in 8 out of 10 rankings including quality of food and cleanliness of restaurant. A recent Zagat survey also named five guys as number one food place.

Five guys presents the best of both worlds for casual dining. There is the fast food "burger joint" element and the fresh ingredients and care of a sit-down place. THe consumer knows where the potatoes are from and can see their burger being prepared in front of them. The price is higher than most fast food places but this does not turn away people because they know that they are getting a higher quality meal.In the zagat survey, five guys beat In-N-Out burger because five Guys offer a larger range of toppings. "I would suggest that, being No.1 and No. 2 for burgers, there may not be a hell of a big difference between the two," he said when I pressed him on why Five Guys was winning. "I wouldn't make too much of that." But Five Guys has got it, he says: "The fresh ground beef and unlimited fresh and interesting toppings has caught the public imagination and taste."Five guys has also been expanding so quickly and the word of mouth buzz has generated large profits for this business. It is a simple formula that has made Five GUys one of the top restaurants in the country.



http://www.qsrmagazine.com/articles/news/story.phtml?id=11353http://www.dailyfinance.com/story/company-news/five-guys-new-burger-masters/19595634/

2 comments:

  1. I agree Five Guys seems to be growing in popularity in the last couple of years. I know of some people that have just recently discovered it because there has been a new one that recently opened in their area. I think it has to do with the quality of the food it serves, but also of the advertising it's promoting. I remember that near the high school I went to, there is a Five Guys and on certain nights it would give a percentage of its profit to our school if a person brought a flyer given out in school. This is a way of promoting and advertising itself.

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